AUTOPROYECTO.COM EXPANDS VIDEO DISTRIBUTION TO NATIONAL TELEVISION AND IPTV
LOS ANGELES, CA (February 6, 2015) – Today Autoproyecto.com expands video content distribution to national television and IPTV in a partnership with the MiCasa Broadcasting Network (MCBN) starting March 1, 2015.
“Expanding into national TV and internet TV is important to our growth because it gives our content a larger audience,” said Camilo Alfaro, CEO of Autoproyecto LLC. “But this also benefits our viewers (or fans) that now have more options to watch across various devices.”
MiCasa Broadcasting Network consists of 40 over-the-air television channels and 6 IPTV Channels reaching 25 million US Hispanics. Over-the-air television channels are in the top 20 Hispanic DMA’s including: Los Angeles, New York City, Miami, Chicago, Dallas/Fort Worth, Detroit, Denver, Fresno, Houston, Las Vegas, Phoenix and Washington DC to name a few.
In addition to television, Autoproyecto will have channels on 6 IPTV outlets including: Roku, Google, Amazon Fire TV, Samsung SmartTV, Playstation VUE and Xbox.
A 2014 Digital Consumer Report conducted by Nielsen revealed that consumers are using more digital devices to stay connected and Hispanics are ahead of the digital curve watching 62% more digital video than non-Hispanics. Although TV consumption still represents a large share, Hispanics are more likely to watch 90 minutes more video on digital devices than the US average.
Autoproyecto.com currently produces a single video per week but will be increasing production to meet demand. A recent Autoproyecto.com case study revealed that users are seven (7) times more likely to engage with articles that have video than text-only articles.
Autoproyecto.com videos will start airing nationwide starting March 1, 2015.
About Autoproyecto.com
Autoproyecto.com is an in-market Spanish language automotive enthusiast website with over 8 million monthly page-views. Autoproyecto.com is updated daily with original award winning content focused on the latest automotive news, tips and reviews for the US Hispanic market. Autoproyecto.com is owned and operated by Autoproyecto LLC.
