This summer, Autoproyecto will expand its publishing offering by launching MundoTrocas. The site will target US Hispanic truck shoppers and enthusiasts seeking the latest in-language product information prior to making a purchase.
The site will have several features that make it unique, beyond the truck-centric content. One of those is a mobile-first design, aimed at super-serving mobile-minded Hispanics. MundoTrocas will also feature an expanded video offering including OTT channels on Roku and Apple TV. The site will also be centered around key truck usage categories like work, recreation and family. Each specific area will provide a rich and targeted life-style context for truck shoppers and owners.
"With Hispanics representing 25% of total 2018 US vehicle sales and 68% of US new vehicle sales attributed to trucks, a site like this makes more sense than ever," said Jamie Weissenborn, COO of Autoproyecto LLC.
We look forward to working with our OEM partners to help them achieve their share of voice goals with our loyal viewers and readers. For more information please contact us.
