The Chicago Auto Show is now the first major auto show of the year and still contends for one of the top consumer-attended auto shows. These are two points Javier Mota used to discuss the opening of the auto show to US Hispanics during a live broadcast on NBCTelemundo’s top morning news show “Un Nuevo Dia” on Friday, February 7, 2020.
Javier went on to relate all the activities that could be enjoyed by the attendees, such as Jeep’s off-road adventure to drive simulators to pet adoptions, to prove that auto shows are still fun and relevant.
He highlighted the introduction of Genesis’ first SUV, the technology and luxury leden GV80. He also detailed the retro Mercedes-Benz Weekender Van for active lifestyles.
The segment was live but is hosted on Telemundo’s Un Nuevo Dia website. On average, past auto show segments on Un Nuevo Dia have reached over 2.8 million viewers through Telemundo’s nation-wide network. Un Nuevo Dia is the most watched morning show regardless of language.
Autoproyecto.com is the only independent and privately owned in-market Spanish language automotive consumer website providing U.S. Hispanics with the latest automotive news, tips and reviews that assist in the purchase of a new/used vehicle. The site also operates its own automotive channel, Autoproyecto TV on OTT (Apple TV, Roku and Amazon Fire TV). The site is operated by Autoproyecto LLC, based in Los Angeles, California.
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