Autoproyecto.com has established itself as a leading source of information for Hispanic car shoppers, assisting over 3 million Hispanic car buyers in 2022.
With a total of 5.1 million unique visitors and over 12.3 million page views in 2022, Autoproyecto has become the go-to destination for Hispanic car buyers looking for reliable and informative automotive content before making a new/used vehicle purchase within the next 60 days.
Autoproyecto's multi-channel approach to reaching the US Hispanic market has been a key factor in its success. From the company's website, social media, email marketing, advertising, to national television partnerships, it has been able to reach millions of Hispanic car shoppers and enthusiasts each year. The company's commitment to providing valuable content and resources to Hispanic car buyers has made it a trusted resource in the automotive industry.
One factor that has contributed to Autoproyecto's success in reaching the Hispanic market is its certification as a minority-owned business. Being certified as a minority-owned business can provide significant advantages when it comes to reaching Hispanic consumers such as building trust and establishing credibility, as well as open up opportunities for partnerships and collaborations with other businesses that are also committed to diversity and inclusion.
According to the US Census Bureau, there were 62.1 million Hispanic people living in the United States in 2020. Autoproyecto's reach among Hispanic car buyers in 2022 represents approximately 4.8% of the total Hispanic population.
We are proud of the work our team at Autoproyecto has done to help Hispanic car buyers make informed decisions when it comes to buying, selling, or maintaining a vehicle.
Autoproyecto’s mission has always been to provide the Hispanic community with the best possible information and insights. We believe that by adopting a video-first strategy, we can better serve our audience and help them make informed decisions. We look forward to continuing to serve our audience with the latest and most informative content in the years to come.