Autoproyecto.com just published findings from an investigating article by Javier Mota, Editor-in-Chief of Autoproyecto.com, which found Hispanics were outpacing the General market in luxury vehicle sales and interest. Below are highlights that illuminate the luxury car preferences and purchase habits of US Hispanics:
Top 10 Luxury Considered by Hispanics
While Lexus and Audi received the highest consideration among luxury brands, below is a list of the makes and models that the US Hispanic consumers took into account when deciding the purchase or lease (in alphabetical order):
Top 10 Purchased by Hispanics (Luxury)
Lexus and Mercedes were top preferences, below is the list of most commonly chosen luxury models by Hispanic consumers in the United States (in alphabetical order):
See the original article here.
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